Industries / AR & VR

AR / VR

Immersive software has a hard physical constraint: drop below the target frame rate and users feel unwell. Performance isn't a quality goal here, it's a safety requirement.

We build AR and VR applications, spatial interfaces, and 3D visualization tools with frame budgets, comfort, and interaction design treated as the primary engineering concerns.

0fps Frame budget enforced, not aspirational
Comfort-led Locomotion and motion designed against sickness
Cross-device Headset, mobile AR, and WebXR
Optimized Asset pipelines tuned for mobile-class GPUs

What we deliver

Immersive software has a hard physical constraint: drop below the target frame rate and users feel unwell. Performance isn't a quality goal here, it's a safety…

Immersive Applications

VR experiences built for headsets with comfort and performance as fixed constraints.

Augmented Reality

Mobile and headset AR grounded in stable tracking.

3D Product Visualization

Configurators and try-before-you-buy experiences for web and mobile, with asset pipelines that keep models light enough to load quickly on a phone.

Spatial Interface Design

Interaction patterns designed for three dimensions — comfortable reach zones, readable text at distance, and feedback that compensates for the absence of physical touch.

Why some immersive projects fail

Treating it like flat software

  • Frame rate optimized at the end, if at all
  • Desktop-quality assets shipped to standalone headsets
  • Forced camera movement causing discomfort
  • 2D interface patterns lifted into 3D space
  • Immersion chosen before the use case justified it

Built for the medium

  • Frame budget enforced and profiled continuously
  • Asset pipelines tuned for mobile-class GPUs
  • Comfort-first locomotion with user-controlled camera
  • Interaction designed for reach, depth, and readability
  • Honest assessment of whether immersive is the right call

AR/VR products we build

Everything below is in scope for a typical engagement — we scope precisely against your situation before quoting.

Every project starts with a performance budget and a comfort review — the two constraints that decide whether immersive work succeeds.

  • Training simulations — procedural training in safe, repeatable virtual environments.
  • Product configurators — real-time 3D customization for web and mobile.
  • AR try-on and placement — furniture, eyewear, and product preview in real space.
  • Virtual showrooms and tours — immersive spaces for property and retail.
  • Collaborative virtual environments — shared spaces for distributed teams.
  • WebXR experiences — browser-based immersive content without an install.

Frequently
Asked
Questions

Unity and Unreal for native headset applications, plus Three.js and WebXR for browser-based experiences. Choice depends on target hardware and distribution.

Yes — visionOS development with SwiftUI and RealityKit for native spatial applications.

Maintaining frame rate above all, offering teleport alongside smooth locomotion, applying vignetting during movement, and never taking camera control away from the user.

WebXR works on modern mobile browsers with no install required. Capability is narrower than native, but the friction reduction is often worth it for reach.

Automated LOD generation, texture compression, mesh decimation, and draw call batching, with target polygon and texture budgets set per platform up front.

Sometimes it isn't, and we'll tell you. Immersive tech is compelling for spatial understanding, procedural training, and physical product visualization — less so for tasks a normal screen handles well.

Why 11Seas

The medium sets the constraints

Immersive software is governed by human perception in ways flat interfaces aren't. Frame budgets and comfort aren't polish items here — they're the difference between a product people use and one they take off.

Frame budget enforced, not aspirational
Locomotion and motion designed against sickn
Headset, mobile AR, and WebXR
Asset pipelines tuned for mobile-class GPUs

Tell us about your project!

Get clarity on your idea, scope, and next steps — in one short call.

Monam Khalid
Monam Khalid Founder at 11Seas
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